kinara.coffeeSponsored
Fresh roasted.
Delivered in 48h.
Kinara Coffee Roasters
D2C e-commerce- 4.2x
- return on ad spend
- -38%
- cost per purchase
Meta Ads · GA4 · Pixel · CAPI
Open to freelance, contract & full-time
I build your product, then help the right people find it.
Web apps and websites, social media creatives and paid ad campaigns. 5+ years, 50+ projects delivered.One point of contact from the first line of code to the first click on your ad, backed by 5+ years and 50+ delivered projects.
5+ years✦50+ projects delivered✦React · Next.js · Node.js · AWS✦Social media creatives✦Meta & Google Ads✦Serverless & multi-tenant SaaS✦Working with US, UK & EU teams✦Replies within 24h✦
Products that ship. Campaigns that perform.
Advertising · Campaign work
Paid growth for three very different brands.
Strategy, creatives and ad management in one place: audience research, scroll-stopping creatives, Meta & Google campaigns and weekly creative testing.
View all campaigns →50+
projects delivered in 5+ years
90%
less manual data entry with LedgerIQ
~35%
lower infrastructure cost on a 500+ user SaaS
15 min
deploys, down from 2+ hours
Front end to cloud, one person.
ReactNext.jsUsed inLedgerIQ · SaddleFit.io · WMT Energy SolutionsTypeScriptAngularUsed inSaaS Platform (Serverless)VueTailwind CSSUsed inLedgerIQ · SaddleFit.io · WMT Energy SolutionsHTML + CSSGSAPUsed inThe Point Hotel & Suites
WebflowUsed inThe Point Hotel & SuitesShopify appsUsed inSaddleFit.ioWordPressStripeUsed inSaddleFit.io
Node.jsNestJSExpressPythonUsed inLedgerIQFastAPIUsed inLedgerIQJavaUsed inTrip Management SystemGraphQLUsed inSaddleFit.ioRESTWebSockets
LambdaUsed inSaddleFit.io · SaaS Platform (Serverless)API GatewayUsed inSaaS Platform (Serverless)AppSyncCognitoUsed inSaddleFit.io · SaaS Platform (Serverless)S3CloudFrontEC2ECSUsed inTrip Management SystemSQS / SNSStep FunctionsEventBridgeBedrock
PostgreSQLUsed inLedgerIQAmazon RDSUsed inTrip Management SystemDynamoDBUsed inSaddleFit.io · SaaS Platform (Serverless)MongoDBRedisSupabase
DockerUsed inTrip Management SystemAWS CDKUsed inSaaS Platform (Serverless)SAMUsed inSaaS Platform (Serverless)CodePipelineUsed inSaaS Platform (Serverless) · Trip Management SystemGitHub ActionsAmplifyLangChainOpenAIn8n
Ways to work together.
Build
Development & cloudMVP to production: Next.js front end, Node.js or Python APIs, auth and payments.
Fast, animated marketing sites in Next.js or Webflow + GSAP, built for leads and SEO.
Lambda, API Gateway, AppSync, Cognito and DynamoDB, with tenant isolation from day one.
AI-assisted workflows like LedgerIQ’s mapping engine, plus LangChain, Bedrock and n8n automations.
Docker, ECS, blue-green releases, CodePipeline and GitHub Actions. Zero-downtime shipping.
Chrome and Firefox extensions, built to ship and pass store review.
I review your setup and show where money and latency leak.
Grow
Creative & advertisingNewSocial media creatives
On-brand posts, carousels, stories and reel covers, designed as a system so your feed looks like one company, not ten.
- Posts & carousels
- Stories & reel covers
- Reusable templates
- Monthly content packs
Digital advertising
Paid campaigns on Meta and Google, from ad creative and targeting to conversion tracking, with a plain-language report every month.
- Meta Ads
- Google Ads
- Ad creatives
- Tracking & reporting
What working with me looks like.
01
Discovery call
30 minutes on goals, users, constraints and budget.
02
Architecture & estimate
A written plan, cost forecast and fixed scope.
03
Build in weekly sprints
A demo every week, code in your repo from day one.
04
Launch & support
Monitoring, handover docs and optional retainer.
01 / 02
BuildFull stack & AWS developer · Web apps & cloud
I handle everything from the interface to the infrastructure, so products ship faster and scale cleanly.
I help startups and small businesses build full-stack web applications that scale efficiently: frontends, backend APIs, databases and AWS infrastructure. I care about clean architecture (DDD, SOLID), observability, and systems that are as simple as possible but no simpler.
ReactNext.jsNode.jsAWS
Testimonials
Don’t just take my word for it.
Reviews from clients, recommendations from people I’ve worked with, and one on camera.
- Upwork reviews
- 4
- from past clients
Video testimonial
Hear it from Matthew.
A client’s own words on what it’s like to work together.
Matthew StratmanTax & Finance Professional, Entrepreneur
RecommendationView
“Muhammad Rafae has been a terrific developer for multiple financial applications that I have worked with him on. He has always delivered what I expected and has taken feedback to ensure the app meets my requirements. I would recommend him to anyone who is considering his services.”
Matthew StratmanTax & Finance Professional, Entrepreneur
Upwork
“Rafae has done an exceptional job helping me implement many features in my app including ai chat that uses my proprietary information for responses. He has impressed me with his knowledge of the subject and ability to perform the job.”
Client on Upwork
Upwork
“Rafae has done a great job on a not usual WordPress/Elementor gallery. The communication and work was excellent from the beginning. He is guiding you through the steps and process of developing or solving problems on your projects. Also Fair conditions and high quality speed of work”
Client on Upwork
Upwork
“Rafae was reactive and did a very good work ! I'm super happy with the result. Thank you”
Client on Upwork
Upwork
“Working with Muhammad was an absolute pleasure. They consistently delivered high-quality work and demonstrated exceptional professionalism throughout the project. Their expertise and proactive approach made the collaboration smooth and efficient. I highly recommend Muhammad to anyone seeking a dedicated and skilled freelancer.”
Client on Upwork
Before you ask.
Yes. I work remotely and keep a daily overlap window with US and UK working hours for calls, reviews and quick decisions. Everything else moves async with written updates.
All three. I take on freelance projects and longer contracts, and I’m open to the right full-time role.
Either. Well-scoped projects get a fixed price after the architecture & estimate step. Ongoing or open-ended work is billed hourly or as a monthly retainer.
Yes. I regularly work inside existing teams, repos and pipelines, follow your conventions, and leave the codebase better documented than I found it.
A 30-minute review of your AWS setup. I show where money and latency leak and hand you a short list of fixes ranked by impact.
Contact
Have a project in mind? Let’s talk.
Open to full-time roles, contract work and freelance projects. Reply within 24 hours.
Remote · Available during US & UK hours